The current e-commerce operation model has network defects such as network chaos and uneven network distribution, which affect economic development and progress. In response to the above problems, this article introduces the artificial intelligence system, optimizes and analyzes the structure of e-commerce websites, and combines the Internet economy with online website theory through independent screening and analysis of the artificial intelligence system. The concept of blockchain technology is introduced, and the characteristics of blockchain are analyzed through theory and data using quantitative analysis methods, and the problem of cross-border electronic payment is solved based on blockchain. Based on the analysis of artificial intelligence, an optimized online website innovation plan was obtained. Finally, the online website resource allocation variables are simulated, and the simulation method is used to test the scheme. The simulation test simulates the process of resource allocation, optimizes the use of innovative models, and hires professional financial personnel to observe records. The test verifies the effectiveness of the structure optimization of the e-commerce platform realized in this paper.
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